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“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

Do The Hard Thing… Even when you don’t want to, and you gain mastery over yourself.

Mastery of self that few will ever have the joy of experiencing or feel the confidence and power it brings.

Mastery is mental and spiritual training that commands the body and bends the physical toward that thing we claim to want.

As entrepreneurs this is essential.

We are constantly responding to an ever-changing market that doesn’t care what we did yesterday.

So when the market changes, we must possess the ability to adapt to those circumstances, to change our behavior, and bend the physical toward the outcomes we seek.

The average person will never change his behavior… even when diagnosed with a life threatening disease humans choose a pill over a plan.

Literally death over life.

Easy over hard… because they chose not to master themselves.

What is one skill you can seek mastery of this week that will positively impact your life and business?

For me, it will be story telling…  I have come to understand that in this century, he who tells the best stories will have the most impact on the world.

Go have a killer week!

#nopointsforshallow <= That’s  what she said. 😀