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DTHT Episode 10 – Money: Here’s What You Need To Do To Get It

Podcast Opening:

Welcome to Do The Hard Thing Episode 10. I am Jason Archer… creator, freedom seeker and leader of self | full time student and part time teacher of self mastery, and today’s theme is “Money: And What You Need To Do To Get It”.

So, turn up the volume, put down the distractions and let’s kick this off…

[NOTE: Insert some intro music here | Insert brief description here]

Summary Description:

Have you ever started down a path that you felt held a great deal of meaning for you, and then for whatever reason you could not move toward the outcome you wanted to create. Whether it was a Mental, Physical, or Spiritual target you sought, it didn’t matter… there was some part of you who refused to move. This podcast is born out of that specific idea. Do The Hard Thing is an exploration in human movement.

Podcast Content:

In the last episode, I spoke about things that do not always expand when you focus on them… And, today I want talk about the number one thing this applies to: Money!

I don’t care how long you focus on money or think about hundred dollar bills in your head, it will do you no good when it comes to getting more money. Money doesn’t give a shit about your metaphysical beliefs, your dream board, or the number of hours your work.

It doesn’t care about your needs or your wants. God isn’t going to give it to you, the universe isn’t going to magically increase the amount in your accounts… no my friends, money only comes to you for one reason and one reason only.

And, to understand that reason, you have to first understand what money is and what it isn’t.

So let’s unpack this and get to the sinewy meat of the matter.

Getting money is not magic or voodoo. Its a skill. Taxing people who know how to make money more, is like taking the mic away from your best singer in the choir and giving it to your second chair. It’s punishing someone for being successful in a given field. It’s childish and stupid. You are better off learning the skill than creating bad karma.

Remember anyone you harm in any way comes back to you. And if you believe we are all connected, then harming another is harming yourself.

I digress…

So if you have some bills handy, some 5s, 10s, 20s, 50s, 100s… Whatever you have. Pull a few out and take a look at them and ask yourself how you came by them.

Did you get money in exchange for your time working a job? This is the most common way to earn money… 95% of the population will acquire their money this way.

Maybe you got money from a product or service you yourself made or performed for someone… You know how to build websites for example, so you sold a website project to a small business and they paid you directly for your production as a specialist.

Or maybe you started a business helping people get fit… They then in turn buy a membership to your gym and once all the bills are paid and the government steals its tax money, you get to keep what is leftover.

It could be that your business does really well… And, you make enough money from your gym memberships business that you have some surplus or capital. And, with this capital you lend it at interest, or you buy stock in another company, or otherwise invest it in such a way that it grows and comes back to you in greater amounts through your investment activities.

Whichever way the money you have ended up in your wallet, I can promise it represents one thing and one thing only to all parties involved in any of the transactions I mentioned above.

Any idea as to what that is yet?

Well, let’s not keep you in suspense any longer.

If we look at the case where you invested money in a company… what happened here was value was traded for value. You give me 5 thousand dollars and I give you 5% of my company for example. You have an extra 5k that needed to be invested, and I needed 5k to grow my business so we agree to trade your cash for an interest in my company.

Your cash in this case was just a store of value. To my business that value might look like new equipment, a faster and better technical system, or the hourly wages of a new employee. All of which help me grow and at the same time make your business interest that much more valuable along the way. As an investor, you risk capital by buying in, and get paid over and above your investment only when the business does well and not only returns your capital, it gives you a return on investment. Maybe 2 years later your 5k of value is returned to you as 15k of value.

Money flows toward value.

In the case where you own a business, and you are paid by the business once everyone else is paid… again value is traded for value. Your customers and clients buy your gym membership in exchange for better results in their bodies. In order for this business to continue to grow and expand, you have to deliver on your clients’ expectations. They are trading money for the value of the results they get in their bodies.

Their fees go to pay the landlord, the power company, the water company, the ISP, the coaches, the suppliers, and yes… big brother all get paid because a businessman decided to provide value to the marketplace… in this case, the fitness space.

Again Money flows toward value.

If you are the web dynamo that has sold a website as a freelancer, your client is expecting you to provide the website they asked you to provide. And, in exchange for that service… you are paid a fee.

Again Money flows toward value. You client valued the website at 2500 dollars, you agreed to those terms as a service provider, ergo you get a 2500 payday in this example.

Lastly, the employee who trades time for money… she too is providing value. Maybe she works running a register at the grocery store or maybe she works as a lawyer at a law firm downtown. In both cases she is trading her hours for a predetermined agreed upon amount of money.

The grocery store and the law firm sell something, and because they do they need people who can stock shelves or read volumes of law in service to their clients. And, if you are hired to do that, you are trading the value you bring as a person for the value the company provides in the form of a steady paycheck.

Maybe you don’t want to be the guy who hunts down dinner or lands the big corporate account, but your more than happy to butcher the meat or provide an extra legal mind to an important case. And for those services, money flows to you, or more specifically… money flows toward the value you provide as an employee.

Money always flows toward value. It goes where it is treated best.

People who honor money for the store of value it is, and for the wealth and freedom it will create for themselves and others always have money.

People who believe money is a bad thing and that it is the root of all evil, (which interestingly is always taken out of context) never seem to have any, but always seem to be working for it or seeking it out and it will never come to these people.

Money does not respond to want or need… it simply flows to anyone creating value.

Want some extra money today? Then do the hard thing… get off your ass and go provide value to someone. I promise you, someone close to you needs help with something. Maybe it’s preparing healthy meals and you can do that for them in exchange for a fee. And, if you’re good… maybe that’s your business idea!

Whatever the case, you elevate yourself… by elevating the service your provide to others. You make yourself more valuable to the market. Anyone can do this… it just requires a little “get to fucking work”.

Think about it… Where can you apply this principle to your life? Get after it and let the market be your guide.

Podcast Closing:

That’s it for today! Thank you for listening, and if you found value in this message be sure to subscribe on iTunes, Google, Castbox, or Stitcher  | Share this with those you know need to hear it on social | And I’ll see you back here in the next episode | This is Jason Archer signing off | Now… go, and DO THE HARD THING.

Listen at

DTHT Episode 9 – What You Focus On Does Not Always Expand

Podcast Opening:

Welcome to Do The Hard Thing Episode 9. I am Jason Archer… creator, freedom seeker and leader of self | full time student and part time teacher of self mastery, and today’s theme is “What You Focus On Does Not Always Expand”.

So, turn up the volume, put down the distractions and let’s kick this off…

[NOTE: Insert some intro music here | Insert brief description here]

Summary Description:

Have you ever started down a path that you felt held a great deal of meaning for you, and then for whatever reason you could not move toward the outcome you wanted to create. Whether it was a Mental, Physical, or Spiritual target you sought, it didn’t matter… there was some part of you who refused to move. This podcast is born out of that specific idea. Do The Hard Thing is an exploration in human movement.

Podcast Content:

I know you’ve heard this one before… “What you focus on expands.”

Every dream board wielding watcher of “The Secret” and reader of personal development literature has at some point been exposed to this concept.

And, there is truth here. Focused energy on just about any topic or thing you want to bring into being will assist you in doing just that… Yet, there is an over simplication here that has always bugged me. Largely, it comes down to the idea that simply setting your focus is enough. That you can put of picture of a new car on your mirror and in short order that new car will end up in your driveway… or that you can write your deepest desires on a sticky note that hangs on your rear view mirror and magically those desires will manifest by themselves.

Well, in short. That has not been my experience. I doubt it will be yours either. Especially when it comes to money… Stay tuned for more on that.

First, lets get to the bottom of this idea of simply focusing on things to manifest them and make them real inside your life. To do that, we need to look at your brain. That 3 pounds of grey matter about the size of 2 fists between your ears.

Turns out there is some science happening here that you may want to take notice of… On some level, you’ve probably been exposed to the fact that scientists have been doing their level best to identify and map the various parts of the brain for many years now in an effort to understand what part of the brain is responsible for various thought processes and activities.

And while there is still a long way to go, certain bits of the map have started to be reliably identified.

One such area, which sits at the base of the brain, has been identified and named the Reticular Activating System or RAS. It turns out that the RAS acts as a filter. We all are being constantly bombarded with information and stimuli all day everyday. And, we need a mechanism to let us know what is important and what is to be ignored.

The Reticular Activating System assumes this role. It’s job is to show you what is most important to you within the context of the stimuli you are receiving in any given moment.

Let’s take a look at a concrete example. If you’ve ever wanted a new car, you’ve probably had this happen… Let’s say you decide you want to buy a new Tesla… Because you’ve got an extra 80k laying around and it would be so cool to tell your friends you own one of Elon’s latest creations,  so you decide on the Model S in grey and begin your shopping adventure in the new and used battery powered car market.

What happens? Do you start to notice more and more Model S’s? Yes, you see them more often in your environment. In fact, it seems like they are everywhere… You see them pass you on the highway, you see them parked at the mall, and you see them in ads online and in print.

So what happened to make this Tesla suddenly show up all over town… Well, you happened. You decided that buying this car deserved enough of your attention and focus that it caused your RAS to start filtering out the noise of other cars and trucks, and show you the one car out of the thousands you see each day that you are most interested in at this point in time.

The idea of the power of focus is undeniable… So, using tools like feeding your mind images or phrases of things and people you want in your life is one method of telling your brain to filter out the noise and show you all the possibilities available to you in your life on a daily basis that are that thing or those things you seek.

It’s not magic, it’s a mental and biological hack that you can use to tip the scales in your favor.

Now, this is where most people stop. They decide that simply giving something enough attention to cause the brain to consider it important is all that is necessary to get that thing.

But what if you don’t have 80k dollars to go buy that new Tesla? Was focusing on the Model S enough to manifest it as not only being in your life, but being a possession of yours?

No… of course not. And, this is the issue successful people tend to take with a book and movie like The Secret. You still have to Do The Hard Thing. You must go into action and create a pathway to acquire the thing you want. In this case, a car.

It could be anything though. A partner in a business, a relationship, a new home… It’s one thing to see the thing you want out in the world somewhere, yet it’s a new thing entirely to actually claim ownership of it.

So let’s say all you did each day was focus on the car. You think long and hard about it… you make it your screensaver. You put a photo of it on your mirror. Your RAS shows you the car each day. It’s everywhere. Well at some point, you will realize that you have to take action in finding one to buy and coming up with the funds to do so.

The question then becomes, did your focus and your RAS awaken enough of a desire in your to put your head down and go to work to make it yours? Maybe you sell something you own to get the Tesla, or you cash out a stock or bond, or you decide to take on an extra job, or maybe all you have to do is arrange financing and get approved.

Whatever it is that you have to do to get this car, are you willing to pay the price. Thinking about it is easy… will you take action. At this point in the game it’s easier to see that many times in our lives when we want something or claim to want something, what we bump up against is the resistance to doing the work necessary or making the changes necessary to achieve our targets.

We’ve all been there.

I had a moment this morning where I almost didn’t get up and get my day going like I have committed to do. Each day I’m up around 6:30 and first order of business is getting out the door for a 2 mile hike while listening to something that will feed my mind and allow me to expand as a man and a leader.

Honestly, today… I did not want to get out of bed. I was comfortable and warm. However, as I lay there debating getting up with myself I realized that getting up and learning while doing something good for my body for the 252nd day in a row was more important to creating the vision I hold of being a leader, than laying in bed for another 2 hours.

So I did the hard thing and dragged my ass out of bed. I paid the price so I could step closer to what I want for myself. No amount of pictures on my dream board will replace movement and action.

What about you? Take a moment and think about what is important to you and what you want for yourself, and then ask yourself what action are you taking to get it… Be honest. If you are not closer to where you want to be after some self examination, maybe it’s time to move your ass, or maybe it’s time to just stop lying to yourself about what you want.

If you want to lose 20 lbs in the next 60 days, and you are unwilling to give up the office donuts and birthday cake your chances are slim to none in slimming down. You can think about being thin all day long, the physical result will come only from your consistent action.

Podcast Closing:

That’s it for today! Thank you for listening, and if you found value in this message be sure to subscribe on iTunes, Google, Castbox, or Stitcher  | Share this with those you know need to hear it on social | And I’ll see you back here in the next episode | This is Jason Archer signing off | Now… go, and DO THE HARD THING.

Listen at

DTHT Episode 8 – The Philosophy Of Talking Politics, Religion, And Her

Podcast Opening:

Welcome to Do The Hard Thing Episode 8. I am Jason Archer… creator, freedom seeker and leader of self | full time student and part time teacher of self mastery, and today’s theme is “The Philosophy Of Talking Politics, Religion, And Her”.

So, turn up the volume, put down the distractions and let’s kick this off…

[NOTE: Insert some intro music here | Insert brief description here]

Summary Description:

Have you ever started down a path that you felt held a great deal of meaning for you, and then for whatever reason you could not move toward the outcome you wanted to create. Whether it was a Mental, Physical, or Spiritual target you sought, it didn’t matter… there was some part of you who refused to move. This podcast is born out of that specific idea. Do The Hard Thing is an exploration in human movement.

Podcast Content:

When I was kid growing up, I was keen to notice how it seemed most of the adults around me never talked about anything meaningful. Especially in mixed company. The fact that the “grown ups who had everything figured out” were scared to be their authentic selves around anyone who may not appreciate their way of thinking was so thick in the air you could feel the tension.

I remember realizing this probably around age 10 or 12 or so… and, for me this was an earth shattering realization. Prior to that I had this idea in my head that the grown ups had it all figured out. Little did I know that they were just winging their way through life…

Looking back on that now with more thoughtful eyes, I can see how much each adult in my life was doing the best they could with the tools available to them.

That is true for all of us, of course. We do our best with what is presented to us… but at some point, that isn’t enough we have to move into new thought or we stagnate and get stuck in our lives.

As I went into my teens noticing this adult predicament of living in small talk and bullshit, I decided to become the “truth teller” I thought people were suppose to be… mainly because I had been told that lying was not acceptable, yet that rule didn’t seem to apply to the adults. Especially the ones who were there to tell me how to live.

My version of being the truth teller was founded in rebellion as a type of fuck you to the hypocrisy I saw. The weakness in the lies had me wanting to Do The Hard Thing and call it out.

Needless to say, I was not always popular when I opened my mouth. I knew the truth, at least as I saw it, behind our family’s closed doors, and I wasn’t afraid to let it fly out of my mouth anytime the grown ups decided a white lie was in order. Usually to purposely embarrass anyone within earshot.

I felt justified doing this a kid because of the level of integrity I was suppose to live under was somehow not applicable to those telling me to live that way. And, as a smart individual, reconciling the disparity was more important than demonstrating any tact.

I would later learn that having some bit of knowledge meant there was a time and place share and a time and place to remain quiet. I would develop a more constructive way of being and deliver my message in a more palatable way, but my philosophy around speaking my mind would not change.

To this day, I am sensitive to hypocrisy on any level. And, there is much to wade through in the modern world… So much so it becomes very difficult at times to discuss the dreaded three no-no’s every conversationalist has been cautioned against bringing up: Politics, Religion, and Relationships.

I’m not 100% sure when I first heard this… however, I do have either a vague memory or a memory I made up about hearing some old codgers making a joke about things one doesn’t discuss in public during a visit to a local country store with my grandfather.

That’s neither here nor there… the fact is, this was and is part of the popular zeitgeist and I’m sure you’ve no doubt heard reference to the taboo of talking about these things in person with those you may come in contact with.

This seems to be a rather regressive and repressive way to go through life… Bottling up how you truly feel is not a good thing. Maybe there is something to that, being that the US has some of the highest use of anti-depressants in the world.

Yet thankfully, those who aren’t prescribed anti-depressants at least have an outlet in Facebook. Apparently the no-no rule doesn’t apply there… Probably because the threat of physical violence doesn’t exist in that arena.

To my mind, talking about all these topics is a good thing. It needs to be done early and often. Ideas are meant to be discussed. Doing so takes us beneath the surface of normal human interaction and gives us insight to the way a person genuinely operates. Knowing the tenor of these ideas in the public sphere is quite possibly the most important thing to which one can be attuned.

I realize that is a big statement to make, however what I want to have you consider is that each of these ideas has a direct impact on you personally whether you participate in the discussion or not. Because underneath the simplicity of those three words, lies a whole host of philosophy… the basic operating system that a person has decided to live by.

Philosophy is the root. The philosophy underneath these 3 topics: Politics, Religion, and Relationships will guide each interaction we have with others. Given that’s the case, wouldn’t it be healthier and create more community and understanding if we had the balls to go deeper and stay there long enough to impart some understanding even when it doesn’t feel good?

Yes! Of course it would…

Certainly, you will be impacted by how others view their roles and responsibilities in a relationship… be it familial, friendly, or fraternal as in the case of a business or an organization. As a simple example around relationships you can think of growing up with parents who believe it’s their job to raise and release a responsible child, who is capable of making his own decisions, into the wild of the world as being a much different thing than parents who feel they must hover over their child and force a helmet on him as he walks the sidewalk and is never allowed to fall or fail.

One of those situations creates a greater opportunity to yield an adult who is responsible and capable. You will be impacted personally either way. Which type of person do you want to deal with? The one who leaves a note when he scratches your car in a parking lot with his contact info, or the one who doesn’t because not being responsible for himself is his M.O. Hell that guy probably blames you because in his eyes you parked to close to the edge of your parking spot.

The person who thinks that way has an excuse for everything.

Would you want to have that person as a business partner or employee? Could you trust him to leave the business savings in the account when you weren’t looking?

It would be hard to.

A local business man here in AZ I know, who participates in leadership development will not hire any individual who has not completed a 10k leadership experience. This is the standard he has set for having people in his enterprise who are both aware of how they show up, and responsible for their actions. The experience they go through creates a philosophical base for human interaction.

Having a team with a base exposure to a common philosophy that teaches them to give and receive honest feedback allows the business to operate in a space where individuals can be more open and honest when they face tough choices, and the responsibility of accepting emotional control of themselves when honest feedback is given. Even when it’s hard to hear.

They own their actions and their consequences.

Ray Dalio, who founded Bridgewater, the largest hedge fund in the world, believes so strongly that honest feedback is important that they record almost every interaction and make them available to anyone in the company at any time. Many can not handle this type of honesty and simply don’t make the cut…

And, that benefits Bridgewater… Their philosophy actively screens out those who can not give and receive authenticity beyond a surface level. Their culture has produced fantastic results and they continue to do so year in and year out with a philosophy of transparency and truth telling.

The  beauty of speaking to people with a degree of depth around something as important as relationships, and understanding their way of interacting… what they will and won’t accept or what they want to create is paramount in developing any type of organization, family, friendship, or management hierarchy that works. If the underlying values and principles you need to create your vision of being in relationship on any level are lacking, you are best off moving on.

If moving past surface is too much for you or them, you can waste a great deal of your precious life force on a pairing that was never going to work.

So how about Religion? What about politics? If you look hard at the two of these, its fairly easy to see many similarities between the two.

Personally, I see politics being a religion for many who claim religion is crap. They worship government power and want to coerce their neighbors under threat of force to pay ever increasing taxes in order to redistribute wealth to non producers under the guise of the common good.

Then, I see politics in organized religion in the form of there being a hierarchy of power that in most cases can not be questioned, as well as vast swaths of authoritarianism in the fundamentalist churches and no doubt a tremendous repressive dose of authoritarian power in the radical Muslims who believe jihad should be waged on all non believers.

People of all backgrounds, races, and creeds love to mock and argue with one another online… yet never really seek to get to the heart of the underlying philosophies of politics and religion and those who participate in each.

Again, these topics cannot be ignored. Politics and religion are woven into the fabric of every culture on earth. Unchecked politicians continue make laws that for even the slightest offenses can end up in arrest, they continue to steal and thieve from productive people in the form of taxation and buy votes with their ill gotten gains. Legally…

Do we really need to fine and jail people for collecting rainwater on their own property? (As in the case of a man in Oregon a few years ago)

Religious zealots bomb peaceful assemblies, drive box trucks into crowds of people, and throw homosexuals off buildings. With the blessing of their god…

In many ways, the underlying philosophies of each is rooted in power and force, and controlling the actions of the masses through fear and intimidation. Because without the support of the capite censi, they hold no sway. We owe it to all of humanity to speak deeply on these topics and explore the reality of each with measured logical consistency.

In speaking with your neighbor, maybe you find out she supports Obamacare and hates big business. So she supported a man who wrote a law in conjunction with big business to force peaceful people to surrender large amounts of cash to big business. She supported this in the name of compassion and common good… But, would she herself be willing to go next door and force her neighbor at gunpoint to fork over 1500 a month in family insurance premiums?

Of course not, she would immediately recognize that as theft. Yet, by outsourcing her coercion to the agents of the state, she can sleep easy knowing that someone else was given the power to do something she would never personally do when they put on a magic badge and represent the man she supported.

This is nothing but authoritarianism. But because it is disguised as compassion for the common good, it isn’t given a second thought. Maybe if a conversation around what represents virtue and what represents vice could prevent this type of faulty thinking.

I mean, you’d have to be a special kind of asshole to know how much you caused another to suffer financially, and then vote them into suffering, right?

Yet, that is what people do without thinking they are guilty of committing a crime against their neighbor.

These are the ideas people desperately need to be talking about. At what point am I infringing on your right to pursue happiness, save for your kids college, or put money away for retirement… Should large groups of people who deal in force be able to make me worship or behave the way their religion dictates…

Authoritarian vs. Libertarian. Controlling others vs. Freeing others. What is your philosophy? Have you ever even considered arriving at one?

These are topics that must be discussed and considered. Not hidden away in personal interaction, then expressed in vitriol on facebook like a keyboard coward.

Getting face to face with someone who may think differently than you think is truly Doing The Hard Thing. You can not know how it will go, and there is fear around the unknown. You must have some degree of courage. And lets be honest, no one is suggesting you go wrestle an alligator. I’m simply asking you to connect and communicate around complex ideas.

Personally, I believe in free people, free markets, and free minds… History has shown us that when those items exist in a population, people are most productive and most peaceful and relate best with one another. What say you?

If you haven’t yet developed your personal philosophy on these topics, I challenge you start working on it now!

Podcast Closing:

That’s it for today! Thank you for listening, and if you found value in this message be sure to subscribe on iTunes, Google, Castbox, or Stitcher  | Share this with those you know need to hear it on social | And I’ll see you back here in the next episode | This is Jason Archer signing off | Now… go, and DO THE HARD THING.

Listen at

DTHT Episode 7 – Forget Halloween… October 1st Is More Important

Podcast Opening:

Welcome to Do The Hard Thing Episode 7. I am Jason Archer… creator, freedom seeker and leader of self | full time student and part time teacher of self mastery, and today’s theme is “Forget Halloween… October 1st Is More Important”.

So, turn up the volume, put down the distractions and let’s kick this off…

[NOTE: Insert some intro music here | Insert brief description here]

Summary Description:

Have you ever started a project that you felt held a great deal of meaning for you, and then for whatever reason you could not move toward the outcome you wanted to create. Whether it was a Mental, Physical, or Spiritual target you sought, it didn’t matter… there was some part of you who refused to move. This podcast is born out of that specific idea. Do The Hard Thing is an exploration in human movement.

Podcast Content:

Well, here we are in the first day of the 4th quarter of 2017. Many of you may not have thought about the significance of October 1st…

In fact, I bet you or someone you know is getting geared up for the 31st when all of North America celebrates Halloween as you listen to this podcast. Halloween spending this year will top 7BB dollars… And, here in the States, Americans will spend 350MM dollars on costumes for their pets alone!

So, while you may have seen turmoil on cable news, where the whole of the nation is scoured to find every negative aspect of life and present it to you in living color 24 hours a day… The reality is that Americans continue to enjoy one of the highest, if not the highest, standards of living in the world.

And, they will no doubt enjoy many a pumpkin spice latte whlie they parade their costumed pets around as Halloween draws closer.

Now, I love Halloween as much as the next guy. It was and is one of my favorite holidays throughout the year, yet today I want to stress one fact to you: October 1st is far more important than October 31st.

Why, you ask?

Well, simply because it is the first day of the last quarter of the year. Yep, only three more months before 2017 goes away forever, and 2018 arrives with a fresh batch of resolutions to break.

Only 3 more months to accomplish at the things you set out to accomplish at the beginning of the year.

Now, if you’ve created nothing this year or had no desire to create anything, then to guarantee you continue to fuck up the rest of the year, simply keep doing what you’ve been doing. I’m not here to motivate you. That is your job.

However, for those of you who genuinely desire more… who want to create a bigger business, a better relationship, or a greater degree of self mastery; you’ll want to focus closely on each word of the rest of this episode.

I am going to tell you exactly how to create and produce around what you want for your life, and before you write this method off as babble and decide that your lot in life is fixed… I will give you the name of a man who has done a great deal of documented research around the methodology used by high achievers the world over, as well as little old me.

I will give you the methods, and you can go look into the science if you have doubts. Yet, if you do doubt it, I challenge you to prove it wrong. Do The Hard Thing by putting it to the test.

So, let’s take this from the top… everyone seems to at least have some sort of fuzzy idea of a goal. Something they desire to manifest in their lives… could be a relationship, a better job, a better body, a business, or even something like a greater connection to a higher power.

Doesn’t matter what it is… the fact that you want to create it is what is important.

So, maybe you’re thinking, “What the hell does this have to do with October 1st, Halloween, or quarters.” To which I say… patience, gentle listener. It’s coming.

Starting with your goals or your targets, we’ll work backwards into the importance of October 1st 2017… And, the first item to consider is what is the explicit version of what you want to create?

Having a fuzzy idea is not good enough. Without a clear picture in your mind of what you want, it’s very difficult to reverse engineer the steps necessary to get there.

To take a example from my personal life, I’ll use a goal my wife and I set in January of this year.

As we looked at our finances and investments, we set a goal to acquire a new rental property and a new personal residence. The plan was to find a home we could move into that was at least 2000 square feet, had space for friends and family to come stay with us, had the potential to be a place we could make our own, and be a step up in terms of being closer to the mountain preserve here in Anthem, AZ.

Once we acquired this property, we could then move out of our current home in Anthem and turn it into a cash flow rental. All this is due for completion by the end of 2017.

The explicit goal was set…

Enter the first problem…. That being the fact that the property we wanted had not yet been identified, we had no money for a down payment, and no idea at the time how we would acquire it. The idea of this new home was distal. It was a year out. It’s incredibly hard to have any emotion and drive around anything so far out.

The focus on the distal aspect of a goal is why so many of us fail to get there. It’s too far out…. so far out that it may feel like a dream, or a hope. So far that it can seem unattainable.

So how do we make the distal goal a proximal or near term concern?

We have to find a way to break the big idea down into pieces… we need to chunk the task. And, the easiest way to break the year up is by quarter. Three month increments that you can then use to track your progress.

The first quarter was about deciding on how best to raise the money for a down payment. We looked at another property we owned in Calgary and realized that the rents it would bring after paying the mortgage and the insanely high property tax commanded in Canada, would at best break even assuming it could be rented all year… and at break even, any vacancy would mean taking a financial loss.

So, we looked at selling it.

We discovered that by selling it, we would net enough cash at close to have a down payment for the new place here in Anthem and still some leftover for any renovations. By doing this we would get rid of a net loss property in Calgary, acquire a new property that fit our vision here in Anthem, and acquire a net cash flow positive rental by leasing the property we already had in Anthem.

The proximal activities for Q1 centered around deciding how we would raise the capital for the new place… and that was the sole focus.

That led us into Q2 with a new proximal goal… We now had to sell the property in Calgary, in a very soft market. Calgary has experienced a great deal of financial trouble since the price of oil fell back below 50 dollars a barrel and nearly 100k people have lost their jobs. Not really a hotbed of real estate activity as businesses closed and Calgary boasted the highest rate of Commercial real estate vacancies in the world.

Yet, putting all our focus on dressing up the house and taking care of little cosmetic fixes led to us getting the property to show very well. And, the fact that the basement was suited and had a paying tenant in covering more than half the mortgage each month, made our higher than market asking price palatable for a young woman who wanted into the neighborhood.

Q2 was all about getting these fixes done, the home listed and ready for sale. Knowing that we had such a short time to take care of all of this kept us focused on the task at hand and we did sell the house at the end of the quarter, giving us the down payment we would need.

Going into Q3, we had identified a home we wanted to purchase that was exactly the size we wanted and located in the area we sought… And, there again the proximal focus became acquiring it.

It too, created many challenges… I was able to get the home under contract fairly easily. It was a short sale, meaning that the time required to get the deal done would be greatly extended, the paperwork would be monstrous, and the folllowups would be early and often.

It took us almost exactly 3 months to close. And, close we did… on September 29th. Leaving us 1 day left in Q3. We finalized just under the wire and hit out target.

Which brings us to Q4… October 1st 2017. Today I have been lining up help with the remodel, looking a material costs, scheduling services, and getting my property manager all he needs to get the current property rent ready and on the market for a November 1st availability.

This quarter is our last opportunity to fully hit and take out this goal. We have less than 3 months to do a full remodel on the new place, move, rent the old place at a profit, and do all this with the 3 most important holidays of the year happening in sequence: Halloween, Thanksgiving, and Christmas which all take up significant amounts of time.

Yes, my friends, October 1st is an important day… year in and year out. As iare all the other quarters of the year. These are major sign posts in where you are and what you are tracking toward for your annual progress.

Remember distal vs. proximal in your goal setting.

Maybe you set some goals at the beginning of the year for what you wanted and have completely allowed them to fall by the wayside. Maybe life happened and you were off your game for one reason or another, or maybe you just created a distal goal out there somewhere in the ether that just became more of a hope than something you were striving for.

You have to chunk these big goals into smaller parts and tackle them on a more near term basis to make them real.

Now some of you probably already know where I am going with this… Quarterly targets are great to track toward, yet even that can be too distal. So remember, your quarters break down into 13 week intervals and your weeks break down into 7 day increments which further break down into 24 hours.

In focusing on the proximal… the near term that you can control, you need to decide what you will do each day that will create consistency toward your desired outcome.

Focus on what is right in front of you to create the long term goal. The daily grind that results in what you want is you making you Do The Hard Thing.

You may be hearing this after October 1st… That’s OK. Take 20 minutes and sit down somewhere quiet and decide to finish the year strong!

Maybe you want to lose 20 lbs by the end of the year… No better way to finish strong than to create a win for yourself going into 2018. To hit that Q4 goal, you’ll need to lose roughly 7 lbs per month, or just shy of 2 lbs per week.

If that is you, get on the scale now… and subtract 2 lbs and set that as your goal for this week. Then, starting as soon as possible set a daily activity goal and a daily eating goal… and no matter what, hit those daily goals.

Maybe you walk 2 miles a day, and cut out all processed food. If you do that tomorrow, nobody will give a shit and you will remain where you are… If you do that everyday for the next 13 weeks, you will have done something few humans will ever do: Create Consistency.

The proximal goals are your consistency. They are the bridge between you and what you want for your future… The questions is will you Do The Hard Thing daily or will you let yourself fail because of “insert your favorite reason here”? 

Consistency is you smashing your goals with a hammer fist straight out of a kung fu flick. Do that and each day you will get closer to what you want.

If you doubt the science, look up Dr Albert Bandura’s research… it is certainly worth your time. In fact, all of this has a basis in human psychology and I would encourage to listen to Dr. Bandura’s interview on the Finding Master Podast. At 91 years young, you can definitely learn a few things from this guy.

Podcast Closing:

That’s it for today! Thank you for listening, and if you found value in this message be sure to subscribe on iTunes, Google, Castbox, or Stitcher  | Share this with those you know need to hear it on social | And I’ll see you back here in the next episode | This is Jason Archer signing off | Now… go, and DO THE HARD THING.

Listen at

Core Team Investment 16 – Radical Transparency

Core Team Investment 16 – Radical Transparency

Ray Dalio is a guy you want to know about. Not only has he built the highest performing hedge fund at Bridgewater Associates… he has a policy of radical transparency.

This concept is one that will help our little family grow as the HWO 5, and has already helped the CNP 3.

One of the reasons I pushed for Corey and Mary to attend the PSI Basic was to give them power.

Power to know their emotional states and responses were entirely in their control.


Because I needed to surround myself with partners who were so powerful they could reflect my failings back to me in an authentic way.

We could collide. We could have an emotional response. And we could separate that from fact.

Facts and emotional responses are seldom congruent.

And so often we hurt those closest to us by lying. By withholding honest feedback for fear of awakening the emotional rage monster or the tearful sob story teller.

Fact: your emotional state is under your control.

So back to Ray…

Ray has built a system within Bridgewater of honest feedback which separates the person from the emotion…

See the video for how a fresh college grad with no real track record critiques Ray as a billionaire wealth manager.

It’s just a data point.

Bridgewater routinely records conversations and makes them available to all employees, again for the purpose of honest feedback.

Check out the full Ted Talk and let me know what you see… Can you find the value in knowing the honest way people feel about you and your actions?

Core Team Investment 15 – Remember The “Old Ways”

Core Team Investment 15 – Remember The “Old Ways”

In the modern world, sometimes there is a tendency to want to rid ourselves of the proven “old ways”.

I see this all the time with marketing and was reminded of it again today while listening to Og Mandino tell the story of the Chinese who developed the idea of looking through a pinhole in an effort to correct their vision enough to see small objects or read text on the other side.

This does work… and will allow someone with vision so blurry they can not read a newspaper, to actually read newsprint.

And, naturally we mimic this by squinting when we seek to see something difficult for us to make out.

Its like the body knows… and it does.

There is something to the intelligence it gathers from its ancestral DNA.

Yet, technology made the pin hole obsolete by replacing it with glasses; not the idea. It’s just as valid as it has always been. Glasses… are the result of taking the root idea of holding something up to your eye, looking through it, and seeing clearly, to the max extent of the technology available using finely ground and polished glass.

Contrast that with marketing, for example…

When it comes to efficacy. To getting what you want. People in the marketing world tend to seek the new shiney object, whether it’s social media, websites, seo or paid ads… Soley for the sake of claiming use of them. While completely missing the underlying “old ideas” that make the marketing work.

You may have all the tools listed above, the latest marketing tech, yet if that tech doesn’t capture attention and tell a story of how you can solve someone’s problem with the value you bring to the marketplace, it is useless.

There is no better way than the proven way.

The proven way is all about human psychology… your ads or social media posts lead with a compelling statement, they then tell a story or provide helpful advice, which leads to someone who identifies with your story taking action to see if what you have is right for them.

The type of media is irrelevant. 

Magazines still sell, The Yellow Pages still sell, Radio and TV still sell, so why would the internet be any different?

It isn’t.

It’s just media.

Tell your story… Make it as long as necessary to inform and convince. I find interested clients on the CNP Website spending upwards of 20 minutes just reading and learning before they ever reach out.

As Dan Kennedy says, “Never dumb down and shorten your message to appeal to a larger fundamentally uninterested audience.”

Give whatever is required to the interested person, and your middle finger to anyone who isn’t.
NOTE: Here’s why the pin hole works!

DTHT Episode 6 – Trump And The NFL Are Proof Freedom Is Ugly

Podcast Opening:

Welcome to Do The Hard Thing Episode 6. I am Jason Archer… creator, freedom seeker and leader of self | full time student and part time teacher of self mastery, and today’s theme is “Trump And The NFL Are Proof Freedom Is Ugly”…

So, turn up the volume, put down the distractions and let’s kick this off…

[NOTE: Insert some intro music here | Insert brief description here]

Summary Description:

Have you ever started a project that you felt held a great deal of meaning for you, and then for whatever reason you could not move toward the outcome you wanted to create. Whether it was a Mental, Physical, or Spiritual target you sought, it didn’t matter… there was some part of you who refused to move. This podcast is born out of that specific idea. Do The Hard Thing is an exploration in human movement.

Podcast Content:

Well, seemingly a firestorm of rhetoric and facebook vitriol was unleashed today, as NFL players took a knee for the National Anthem in response to Trump’s remarks calling for owners to sack up and get rid of players who disrespect the symbol so many men gave their lives preserving.

In what basically amounted to a contest of “fuck yous”,  people both pro and con picked up their phones as they sat lazily enjoying their free time within the borders of the US to “virtue signal” and/or shout “patriotism!” between grabbing for that next chicken wing and trips to pisser to return that beer they rented to the sewage pipes from whence the filtered water it was made originally came.

As comments racked up, and no progress was made by either side… It was clear that the only winners in the exchange were the media who grasped at the opportunity to boost their ever sagging ratings by exacerbating the conflict.

While self proclaimed patriots vowed to never watch the NFL again… Those in support of the kneeling players began to chime in with their belief that the NFL wasn’t going anywhere anytime soon and scoffed at the notion that some would keep themselves away from football on any level; completely ignoring and uncaring for the cries of those who frequent the game and patronize the stores that carry the overpriced NFL licensed product.

The die had been cast so to speak.

You were either a patriot who supported the troops who “gave us our freedom” or you were an unpatriotic spoiled athlete making more money per game than the average person will see in a lifetime.

And, who could forget this: no matter who you talked to, their side was 100% right and justified in their beliefs and actions.

But how can that be? You have 2 diametrically opposed sides who firmly believe they are correct in their stance.

They all saw the same series of facts take place, so why did opposing sides develop in the first place? Why didn’t everyone just arrive at the same conclusions and move on?

Well, if you remember from the previous episode… we jumped into worldview and beliefs. And, this happening couldn’t be a better illustration of the idea that we create our stories around factual happenings based on our worldview… our beliefs about our understanding of “the way it is.”

Every serviceman and every child of a military family within my timeline on facebook, saw the kneeling as a direct slap in the face to those who’ve served in the armed forces. Many had lost friends and family in war. And, the way they look at the flag and the anthem is that it’s a symbol of the freedoms that their loved ones fought and died for.

The opposition, of course, believing that the various historical atrocities happening under the flag and the anthem preclude the need for any respect or shows of patriotism… many of whom feel they or their ancestors suffered under those symbols and that suffering continues today.

Who’s right?

It just comes down to your worldview and the stories you make up around the facts.

And, this is the hard thing… first, to recognize that the significance you assign to a particular event: like standing for the anthem in this case. It’s just that. It is the significance YOU’VE assigned. And, you’ve done this based on your view of the facts… your truth, if you will.

Which brings us to the point of today’s lesson: Freedom Is Ugly.

Freedom means that no matter what side you come down on, your view is your view and anyone opposed to your view has to just deal with it. In a free society, you don’t get to force your beliefs on another individual. And, that is how it should be.

If a man chooses to exercise his freedom, and it has no bearing on your physical safety… in other words you are not being threatened to comply by force with the actions another takes, then you have an obligation to live and let live. To simply move on. To allow that circumstance to exist.

However, there is more to it than that. With freedom comes responsibility… In an environment where you have the ability to exercise your free will, your freedom of expression or speech in this case, you are also obligating yourself to accept whatever consequences your expression generates.

Put another way, being free to express yourself does NOT give you freedom from the consequences of your expression. Just like Karma… when you put something out there, it will find a way back to you. And, that you are responsible for.

In this scenario, which started with Kaepernick taking a knee way back, you have players and some observers who are legitimately shocked that there were any repercussions as the idea spread and grew. They expressed genuine disbelief that this simple act would create such a firestorm of anti NFL sentiment from other players and fans. Many of whom support Trump.

So Trump fired back and took a shot at the owners saying they should get those sons of bitches out of there!

Not a very presidential thing to say, and at the same time he used his platform to express the thoughts of many of those in opposition to the kneeling during the anthem…. calling the action disrespectful to the men and women in uniform.

The fact that the president took time out of his day to call out the protesters, created a new set of protesters who spend most of Sunday September 24th dreaming up ways to respond in kind. And they did… either by not taking the sideline for the anthem or by getting groups of players to kneel to drive home their “fuck you” to the president.

So this basically devolved into a situation where it was tit for tat… Some players chose to complain or protest, Trump chose to respond, the players responded to Trump, then Trump responded to the players and owners.

Such was Sunday Wordy Sunday.

Neither side acknowledging their roles in escalating the problem, neither side truly taking responsibility for what they created… But they were responsible nonetheless. It got ugly.

Freedom can be that way. Freedom can be chaotic… and most people do not want to look at ugly. This is why we have things like HOA’s who guarantee your neighbor doesn’t paint his house florescent pink and green and plant a junk car on cinder blocks in the front yard.

At the end of the day, a little bit of free expression… even when it’s ugly has the power to spark debate. To make people think twice. Today’s events pushed thoughtful people into doing some soul searching, into really diving deep into what it is they believe around the power of the symbols used in American culture, and in a few rare cases they bridged a divide when those thoughts were shared in debate.

All because the freedom of expression largely still exists in the US, despite efforts to kill it when it doesn’t fit the leftist narrative by media and large IT companies like Google and Facebook.

When things are hard, when disagreements come about, freedom to discuss and express the hard things is paramount. The founders understood this and wrote it into the Constitution… but they were hardly the only ones to recognize the importance of protecting the individual.

Lord Acton wrote the following on the topic of individual liberty:

“The one pervading evil of democracy is the tyranny of the majority, or rather if that party, not always the majority, that succeeds, by force or fraud, in carrying elections.

It is bad to be oppressed by a minority, but it is worse to be oppressed by a majority.

The most certain test by which we judge whether a country is really free is the amount of security enjoyed by minorities.”

(And of course, the smallest minority is the individual.)

He went on to say this about the founding of the US:

“Washington and Hamilton…Their example…teaches that men ought to be in arms even against a remote and constructive danger to their freedom, that even if the cloud is no bigger than a man’s hand, it is their right and their duty to stake the national existence, to sacrifice lives and fortunes…to shatter crowns and scepters and fling parliaments into the sea.  On this principle of subversion they erected their commonwealth, and by its virtue lifted the world out of its orbit and assigned a new course to history.”

I won’t cop out here and leave you wondering what my opinion is.

Today’s exchange was juvenile at best, yet it served a purpose… it got people talking, thinking, looking up information. All in an attempt to understand the ugliness that was today’s freedom of speech. And, that is a good thing.

Personally I fail to see how protesting, destroying, or removing inanimate objects serves any purpose. For the reality is this: both good and bad has happened under all symbols. To focus on and give power to a symbol from only the negative it has seen is foolish. If the symbol in question has any negative significance, then by default it must also have positive significance… You can’t separate it without being logically inconsistent.

And, because all significance is assigned, you get to choose what any symbol means to you. Do that. It’s where your power lies.

Podcast Closing:

That’s it for today! Thank you for listening, and if you found value in this message be sure to subscribe on iTunes, Google, Castbox, or Stitcher  | Share this with those you know need to hear it on social | And I’ll see you back here in the next episode | This is Jason Archer signing off | Now… go, and DO THE HARD THING.

Listen at

Core Team Investment 14 – Using AWeber To Create Broadcast Emails


Greetings all! Recently we have been having discussions around creating regular communications with our gym members using email… And, to that end, I have put together a screen cast on how to do just that.

Key Points:

  1. Make the subject line sell the click
  2. Tell a story in the body with calls to action
  3. Make the column of text narrow
  4. Send a test
  5. Schedule or Send the email
  6. Track your results.

Be sure to check it out and hit me up with any questions or comments below. I will respond as soon as possible and take care of you.

P.S. if you are in need of an AWeber Account for your business, you can get one here: .


DTHT Episode 5 – All Significance Is Assigned

Podcast Opening:

Welcome to Do The Hard Thing Episode 5. I am Jason Archer… creator, freedom seeker and leader of self | full time student and part time teacher of self mastery, and today’s theme is “All Significance Is Assigned”…

So, turn up the volume, put down the distractions and let’s kick this off…

[NOTE: Insert some intro music here | Insert brief description here]

Summary Description:

Have you ever started a project that you felt held a great deal of meaning for you, and then for whatever reason you could not move toward the outcome you wanted to create. Whether it was a Mental, Physical, or Spiritual target you sought, it didn’t matter… there was some part of you who refused to move. This podcast is born out of that specific idea. Do The Hard Thing is an exploration in human movement.

Podcast Content:

As I sat finishing up a 7 day leadership course near the wine country of Northern California, out on a 2000 acre ranch that was so isolated by the surrounding hillside I had about half a bar for cell service, tight living quarters spread among 80 or so individuals on a similar path, and no outside modern influences like TV or internet as a distraction…

Nothing but time with my thoughts and an experience that would cause a great deal of thought and change in my life.

In this place I heard what would become one of the most impactful sentences I would ever hear uttered by another individual. The phrase was short and sweet and it burrowed deep into my core the moment I heard them.

Those words were simply this: “All significance is assigned by people.”

On the surface it may not seem like a very powerful statement, however when you go deep with concept it becomes apparent pretty quickly that these words express a profound idea that ultimately puts you in charge of every aspect of your life.

Let’s unpack that… it’s a big stoic philosophy based claim.

I’m sure you’ve spent time with someone who seems to be upset or put off their game by the slightest thing, or maybe you have that one friend who leaves the house seeing racism in every act, or that guy at work who thinks the boss hates him because he hasn’t gotten the promotion he thinks he is due… the list goes on and on.

People of all stripes and backgrounds and success levels who have emotional response, after emotional response to some some factual happenstance in their lives, and rather than seek to understand why they have that response or why they hold on to their reactions time and time again they simply fall prey to they way they see it. To their view of the situation. To the significance they have assigned to the facts they observed.

What you have to realize though is that the facts are not out to get you.

I’ll give you a concrete example. My father was diagnosed with polio when he was 3 months old. He grew up in rural Georgia and as a child largely lived a very normal childhood from the standpoint of enjoying playing with his cousins, hunting, fishing, and being outdoors.

And, the way his polio manifested itself, it basically attacked his right leg. So he grew to rely on his left side… he played softball and basketball with his circle of friends in various leagues… I remember as a kid going to watch a softball game. He would pitch and then when it was his turn to hit, he would hit and someone else would run for him. He was and still is very good with people. And, largely his polio didn’t really prevent him from doing many of the things he really enjoyed doing.

He was quite the inspiration for a lot of people who spent time with him.

And one day he was telling me a story about looking for work… He and my mom, along with hundreds of thousands of other people where greatly impacted by the recession that happened here in the US due to the financial crisis of 08 09. He was out of work and needed to earn money to pay the bills, yet he couldn’t seem to find a job. And, after each interview he felt worse and worse. He work in corporate real estate, so his job didn’t require him to do any physical labor as it was his responsibility to negotiate leases and location for the companies he worked for.

So when he was denied employment… the significance he assigned to that fact what that it was because of his leg. He felt the interviewers, some of whom flew him across the country, got one look at his limp and assumed he would not be able to or up to the tasks they would assign him.

Now, notice the facts he was working with. He applied for work: fact. He interviewed with various people: fact. He was not hired: fact.

There is no disputing the facts… there is only the significance we assign to them.

As he continued his story, he told me about applying for work as a young man in local stores or shops in his home town. When he would go into these local businesses and speak to the managers or owners, they would take one look at him and tell him to his face that he couldn’t do the work because he had a bad leg… that they wouldn’t hire him because of it.

He continued on telling me he preferred it that way, because in the modern world with the discrimination laws and the ADA laws being what they are, he could never know for sure why an employer wouldn’t hire him. Legally, they couldn’t say “you can’t do the work because of your leg”… and, so as a grown man remembering those people who had shunned him as a little boy, the significance he assigned to not getting work was that his leg and limp caused the decision makers to pass him up.

The thing is though… he can never know if the significance he assigned to these events is actually true.

He may have been passed over, because there were other candidates that were more qualified or who may have had closer ties to the markets they were seeking to fill.

So as man who needed to provide for his wife and pay the bills, and as the savings dried up, and things got harder and harder he clung to that idea the he wasn’t going to get work because of his leg. So rather than seek ways to make himself more valuable to the marketplace and learning to way to bill himself as an expert, he effectively externalized his failure based on a story he made up about not being hireable.

This made him a victim of his own making. The significance he assigned to the facts kept him fearful and worried… and how could they not? Because his story was one in which he had no control.

The significance we assign to anything we experience GIVES meaning to what we experience. NOT the other way around. Nothing means anything until you give it meaning… until you assign significance.

So my question to you is this: Where in your life have you assigned a significance to a set of facts, and then allowed that significance you assigned to create a situation where you see yourself as not having control… as a victim… as someone who has no power to chance their circumstances?

Go back and look at the facts. Just the facts and ask yourself if the story you decided to accept as significant is absolutely and 100% true. Can you even know?

If the story you chose requires you to know what happened behind closed doors, or it requires to the know the mind of another individual as in the case of all the “isms”… just pick one racism, sexism, etc. Chances are your significance around that topic is just that… YOUR Significance. It does not give you the gift of omniscience.

All the great teachers gave us this gift… The most famous example in the way of Jesus was this idea of turn the other cheek when he said. “But whosoever shall smite thee on thy right cheekturn to him the other also.”

Jesus was teaching this concept. That if someone strikes you or insults you, you get to choose your response based on the significance you assign to the event. Most of us run a story in our heads that says if someone hits me, then I have to get angry and strike back…

But what if you don’t get angry… and what if don’t strike back…  What if you have the mastery of self to Do The Hard Thing and keep your cool. De-escalate. Understand that another person lashing out is not about you. What might that look like when you experience what you perceive to be a slight… Someone talking bad about you, or not inviting you to the next night out. How much lighter would you be, if you didn’t carry the weight of a negative story you decided to make up around those facts?

Podcast Closing:

That’s it for today! Thank you for listening, and if you found value in this message be sure to subscribe on iTunes, Google, Castbox, or Stitcher  | Share this with those you know need to hear it on social | And I’ll see you back here in the next episode | This is Jason Archer signing off | Now… go, and DO THE HARD THING.

Listen at

Core Team Investment 13 – Don’t Be Last

Core Team Investment 13 – Don’t Be Last

Greetings all! There has been longer than usual radio silence since my last message… largely due to me getting myself sorted around scheduling.

Alas… I’m back and I’m thinking of each of you and the wonders we can bring to life in this world!

I posted muy importante text to the HardWodder Instagram with a photo of myself, Mary, and Corey yesterday.

It was so muy importante that I wanted to share the full text and article with you guys… which also links to the study referenced on squadron performance due to “lowest common denominator” influences.


The point of yesterday’s post was that we rise to the level of our lowest common denominator… however, there was a larger lesson there for me which is this:

If as an individual, I am made aware that my personal performance of task X is creating a ceiling for my squad. Then, I have a responsibility to be more than last.

The activity within the context of the objective doesn’t matter… whether it’s being on time or holding myself accountable or performing pushups. My outcomes are important for the direction of the squad.

So, don’t be last… a lesson my high school coaches taught me, comes full circle. Turns out they knew more than just how to wear dated coach’s shorts up to their armpits, and dime store sunglasses.